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• Exterior design now more purposeful and confident, quad exhausts deliver visceral acoustics
• The cabin upgrades make it more driver-focussed including new Alcantara Sports seats
• New 9.2-inch’ infotainment system with capacitive touchscreen enhances connectivity capability
• Performance and dynamism are delivered by the 300PS petrol engine, 4Drive all-wheel drive technology and Adaptive Chassis Control: 0-62mph in 4.9 seconds
• Four driver modes enabled from the steering-wheel mounted ‘CUPRA’ button

The new CUPRA Ateca has been enhanced and upgraded to continue to be the ultimate dynamic performance compact SUV.

A range of new additions and improvements have been made to enhance its appeal without compromise. It gives customers the option to get behind the wheel of a vehicle that offers the practicality of an SUV with the driveability and handling of a traditional high-performance car.

Powertrain and Chassis

Every CUPRA will be judged on the engine that propels it, and the refreshed Ateca maintains its credentials with the incredibly-powerful 2.0 litre TSI engine. The turbocharged, four-cylinder unit produces 300PS (221kW) of power and 400Nm of torque, enough to push the SUV from standstill to 62mph (100km/h) in 4.9 seconds and on to a top speed of 153mph (247km/h).

The 4Drive all-wheel drive system is linked to a quick-shifting seven-speed DSG dual-clutch transmission to deliver power to the wheels with the most traction and on to the road in a controlled manner.

The AWD system is also integrated into the rear axle and sits at the end of the drive shaft, in front of the rear differential, improving weight distribution and reducing inertia, meaning the new CUPRA Ateca is more responsive and controlled in all driving conditions.

The SUV’s chassis has been tuned to offer the most precise, involved and responsive ride possible. The steering calibration and throttle response have been updated to give the vehicle maximum agility and enhance feedback for drivers putting the CUPRA’s credentials to the test.

Four different drive profiles allow the SUV to be tuned to the specific nature of the journey or the person behind the steering wheel: ‘Normal’, ‘Sport’, ‘CUPRA’, ‘Individual’ to change the vehicle’s character.

Exterior Design

The CUPRA has always offered a striking exterior aesthetic, one that instantly marks it as a performance vehicle and the new SUV updates the design language to amplify its bold character.

The new CUPRA Ateca’s exterior design has been updated to give it a keener, increasingly agile and capable look. The front includes a new bumper design as well as new FULL LED headlights. The upper honeycomb grille has the CUPRA logo at its very centre with a dark chrome finish to the frame. The lower grille features a dark aluminium diffuser flanked by LED foglamps.

The side profile is enhanced further by the standard 19-inch machined alloy wheels, finished in Black and Silver. There is the option of specifying the alloys with a Copper finish. These larger alloy wheels house either the standard 17-inch CUPRA black brake calipers or the optional 18-inch Brembo performance brakes with Copper calipers.

At the rear are full LED taillights with dynamic indicators, adding to the elegance of the rear design. Quad exhausts add to the aggressive look at the rear and reinforcing the CUPRA Ateca’s visual.

The CUPRA Ateca can be personalised in six exterior paint colours (Energy Blue, Dark Camouflage, Velvet Red, Rhodium Grey, Reflex Silver, Nevada White), with each colour adding to the dynamic appearance of the vehicle.

Interior Design & Connectivity

The front seat occupants receive bucket seats as standard and the new microsuede CUPRA steering wheel houses the engine start button and the selectable driver profile button. The Digital Cockpit shows all the key vehicles information in high-resolution and the pedals are finished in aluminium.

​In an ever increasingly connected world, the CUPRA Ateca’s Digital Cockpit and infotainment technology ensures that occupants remain coupled with the digital world.

At the centre is SEAT’s Digital Cockpit, which brings together a high-resolution full-colour 10.25-inch fully-customisable digital driver binnacle and a large 9.2-inch colour infotainment and touchscreen system, which includes online navigation and natural voice control to simplify user interaction.

Voice recognition is perhaps one of the easiest and most natural ways to interact with devices, especially as we have become increasingly used to home assistants from the consumer electronics world.

The Full Link system allows users to pair their mobile devices to the vehicle’s infotainment system and access to get directions (via Apple Maps), make calls with access to your full contact list, send and receive messages, and listen to your music playlists. Full Link can be accessed via the infotainment system or the multi-function steering wheel.

Online Connecitvity, enabled via the embedded SIM (eSIM), allows users access to the latest infotainment apps, as well as be able to offer new digital products and services throughout its lifetime.

The built-in eSIM delivers the eCall service, which directly contacts emergency services should an incident occur, adding yet another level of safety to the vehicle.​ In addition, the built-in eSIM also offers the possibility of reaching SEAT services through the “private call” button; this assistant allows the driver to contact SEAT services in their own language, no matter where they are driving.

Customers with also benefit from the introduction of the SEAT Connect app. Downloadable to your smart device, it gives remote control to a range of functions that will maximise ownership enjoyment and improve safety.


​The new CUPRA Ateca may be a performance SUV, but it’s very safe too, offering a range of new advanced driver assistance systems (ADAS) that few competitors do.

To ensure the vehicles sees, hears and reacts to more of its surroundings, CUPRA Ateca has been enhanced with the addition of Pre-Crash Assist, Predictive Adaptive Cruise Control (ACC), Travel Assist, Emergency Assist and Side and Exit Assist, work together to protect the vehicle and its occupants.

CUPRA Ateca now also gets Exit Assist – making manoeuvres from parking spaces easier than ever. When exiting a parking space, the vehicle will give an audible and visual warning if oncoming traffic, cyclist or pedestrians are detected. If the driver does not take an appropriate action or the object gets closer, the vehicle will initiate an automatic braking to minimise the risk of a collision.

The Side Assist feature can detect vehicles up to 70 metres in adjoining lanes, with a visual alert via the LED within the side mirror.

Press release from

Posted on: 22nd June 2020