Snows expands in Hampshire with additional Vauxhall and Citroen sites

Snows Motor Group is expanding its operations in the Hampshire town of Basingstoke by adding new Vauxhall and Citroen dealerships to its portfolio.

The two businesses have been acquired from J Davy – and the deal makes perfect strategic sense for Snows, which already has successful Kia and Peugeot showrooms in the town, and operates more than 50 franchised dealerships across southern and south-west England.

Snows now has three Vauxhall dealerships: sister sites in Southampton and Chandlers Ford joined the group last year. And Citroen rejoins the company as a manufacturer, with the newly acquired Basingstoke business running alongside a busy service and repair facility in Newbury.

The deal – for an undisclosed sum – was completed this week, and as well as being a good geographic fit, strengthens Snows’ relationship with the Stellantis group of manufacturers.

Neil McCue, Chief Operating Officer at Snows Motor Group, said: ‘‘We’re delighted by this acquisition. The dealerships sit in an existing territory of ours – we represent two brands in Basingstoke already –so we’re confident it will all work really well. The 3.25-acre freehold site is a fabulous facility and this deal helps to enhance what is already a very nice market area for us.’’

Around 40 members of staff currently work across the Citroen and Vauxhall sites and Mr McCue said: ‘‘I’d like to welcome all our new colleagues to our company. These are exciting times and I think we will bring a different energy to the business. We’ll be plugging in Snows systems and processes to make it a real success.

‘‘We have exciting plans for the future and are keen to expand and grow. We’ll be looking at bringing in smart facilities, working towards growth in used cars, and we will be looking to make the most of commercial vehicles and fleet sector opportunities. It also goes without saying that we will be delivering the excellent levels of customer service for which we are renowned across the whole of our dealer network.’’

The two dealerships will be rebranded as Snows businesses in due course.

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