Snows Targets Improved Pay Per Click Performance with 2017 Strategy

Family-run automotive retailer Snows has appointed digital agency Bluesky Interactive to manage PPC and digital marketing activities ahead of plans for further growth in 2017. Bluesky Interactive will oversee digital activities for the thirteen brands that Snows currently represents, and the six that are on the horizon for the beginning of 2017.

The new paid search strategy will allow Snows to maximise their presence across the South and South West, generating traffic across the many elements of their business – including new and used cars, aftersales, and more – with one of the most comprehensive group strategies around.

Alan Crane, managing director at Bluesky Interactive, commented: "We are delighted to add Snows to our client portfolio. Not only are they a fantastic business, but they are a growing business. The appointment also serves as further proof of our continued progress in the automotive sector. We look forward to working closely with Allen [Scott] and the team to drive exceptional return on investment for them”.

Snows Cars

Allen Scott, Snows' Marketing Director, added: “We hold great confidence in our decision to partner with Bluesky Interactive. With digital channels becoming the most significant route to market for Snows, it was essential that we chose a partner that we can rely on to deliver for our business and respond to an every-changing landscape.

“Offering the ability to target different buyers at different stages of the purchase cycle, paid search advertising is an essential element of the digital marketing mix, and one that has a key influence on website traffic and enquiry generation.

Offering transparent reporting and being targeted with a range of ambitious benchmarks, Bluesky Interactive will be using a combination of tactical, offer led campaigns as well as a support level of brand marketing. This provides the perfect environment for customers to be exposed to the Snows brand and allows them to find the offers which are most relevant to them across all of the Group’s key locations.”

Snows has 34 dealerships across the South of England, stretching from Plymouth to Guildford, and including the Isle of Wight. The Group prides itself on its reputation and dedication to delivering excellent customer service, and is rewarded by the fact that over half of its business comes from returning customers. With Snows, driving becomes an experience, rather than a chore.

Author: Charlotte Saunders

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