Alex Scott MBE and BMW's Living With Electric Campaign

Snows BMW​

Alex Scott MBE is currently leading BMW's "Living with Electric" campaign, which promotes the widespread adoption of electric vehicles, particularly focusing on the all-electric BMW iX2. This campaign highlights BMW’s commitment to innovation and eco-friendly mobility, while also showcasing Scott’s own transition to driving electric. Known for her accomplishments in football, broadcasting, and activism, Scott is an ideal ambassador for the campaign, symbolising a dynamic and forward-thinking lifestyle that aligns with BMW’s ethos.

The campaign emphasizes the iX2's advanced technology, increased space, comfort, and sustainability, with a range of up to 455 km per charge. Through various multimedia platforms, it documents Scott’s personal experiences with the vehicle, positioning her as a trailblazer in the electric mobility movement.


BMW PRESSCLUB Article

This campaign, focuses on Scott’s personal transition to an electric lifestyle. It documents her experiences with the BMW iX2, a vehicle that combines cutting-edge technology, increased space, and premium comfort with a focus on sustainability and performance. forward-thinking and rebellious spirit that BMW wants to project with this campaign. Her dynamic personality and public influence align well with the innovative image of the iX2. This campaign isn’t just about the car but aims to showcase the ease of living an electric lifestyle, from practical daily use to enjoying the technological advancements that BMW has built into its increasing Electric Lineup.

The "Living with Electric" campaign is multimedia in nature, utilizing Scott’s public persona across various platforms to reach diverse audiences. Her advocacy for sustainability and social impact ties seamlessly into BMW’s message, making the campaign not just about promoting a product, but about a lifestyle change that includes both luxury and responsibility towards the environment. This partnership marks a significant step in BMW’s efforts to appeal to a new generation of eco-conscious drivers, with Scott playing a pivotal role in reshaping perceptions about electric vehicles and the future of sustainable mobility.