Snows are bringing Fiat Chrysler Automobiles to Southampton with our £2 million flagship brand centre

Representing Fiat, Abarth, Alfa Romeo and Jeep - Snows are proud to open the doors to one of our most anticipated dealership additions...

Snows' £2 million flagship brand centre is home to some of the most iconic motor brands in the world.

We are thrilled to represent Abarth, Alfa Romeo, Fiat and Jeep marques at our newly opened dealership on Third Avenue, Millbrook in Southampton. The £2 million investment is through Fiat Chrysler Automobiles (FCA), the NYSE-listed company which designs, engineers, manufactures and sells vehicles, related parts, services, components and production systems worldwide through 162 manufacturing facilities, 87 research and development centres, dealers and distributors in more than 150 countries.

Its stable of brands include Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram, Maserati and Mopar, the parts and service brand. Our purpose-built dealership, with a knowledgeable team of sales specialists, provides customers with sales, service and parts for Abarth, Alfa Romeo, Fiat and Jeep.

Stephen Snow, Snows’ chairman, said: “FCA has linked up with Snows, as a trusted, customer-focused automotive retailer, to create a £2 million flagship brand centre for some of the most iconic motor brands in the world.

“Feedback from customers has been highly positive and we anticipate the FCA brand centre becoming a go-to destination for discerning motorists looking for the ‘wow factor’. Purchasing a new vehicle should be a pleasure and the new showroom environment has the senses tingling.”

Reaching out to the compact SUV sector in the region, the brand centre is to stock the next-generation Jeep Compass, rivalling models such as Land Rover Discovery Sport and Audi Q3.

Mark Austin, a Snows franchise manager, said: “There is keen consumer interest in the Jeep Compass because of its affordability and lifestyle transport attraction. The new FCA brand centre will be an ideal backdrop to display the model and we cannot wait for the vehicle to be delivered.”

Mark anticipates up to 25 jobs being created on site in the future, from sales to administrative roles. They include Allan Lamb, new Jeep and Alfa Romeo sales manager.

Snows also represents Fiat and Abarth at Sarisbury Green, near Fareham in south Hampshire, and Newport on the Isle of Wight. If you wish to find out more about our services, you can contact your nearest dealership directly, or simply make an enquiry to receive further details.

Snows has 45 franchised dealerships across the South of England, stretching from Plymouth to Guildford, and including the Isle of Wight. The Group prides itself on its reputation and dedication to delivering excellent customer service, and is rewarded by the fact that over half of its business comes from returning customers. With Snows, driving becomes an experience, rather than a chore.

Author: Sophie Taylor

Please contact Ron Wain using or 07824 355523 with all press enquiries.

Posted on 26/01/2018