The BMW 1 Series. Now in its third generation, this model has become more popular than ever thanks to the array of innovative upgrades and redesigned visions applied by BMW. The 1 Series continues to meet all expectations as an exceptional compact car. Blending together a perfect combination of power, utility, and connectivity, it is ready to copilot your life. Discover the latest 1 Series at Snows and experience a bold new design that brings greater space and even more room for innovative digital features.