Snows Motor Group were honoured to win an award at the 2023 Used Car Awards after scooping the ‘Best Online Sales Experience’ accolade at this year’s ceremony, held to celebrate the best and the brightest dealerships working in the used car sector across the UK.
We were also delighted to be "highly commended" in the ‘Used Car Dealership Group’ category.
Thousands of automotive retailers, plus MOT testing stations and workshops, enter the Used Car Awards every year. Each one undergoes a rigorous judging process and mystery shopping test before the gongs are handed out at a glittering ceremony in London.
In the hotly-contested ‘Online Sales Experience’ category, assessors were looking for a great selection of vehicles for customers to choose from; an easy-to-use website; and the ability to actually complete a car purchase online.
Snows triumphed partly because of its innovative ‘Click and Go’ service, which enables customers to search for their new car; reserve and buy it; and even request home delivery.
Tom Price, Customer Communications Director at Snows, said: ‘‘To win this Used Car Award is brilliant. The team have put an awful lot of work into our used car operation and our online offering is really important to us.
‘‘It’s testament to the hard work of the team that we have won this tonight. We are delighted.
‘‘Our aim is to offer all our customers an omnichannel journey, with an end-to-end online experience coupled with a really strong offline experience. It goes without saying – it’s all about the customer and our ability to support their journey – however they choose to buy a car from us.’’
James Baggott, editor-in-chief of Car Dealer Magazine, said: ‘‘As its name implies, this all-important award focuses on the online sales experience delivered by the UK’s leading dealer groups.
‘‘Our judges examined finance functions, part-exchange options and the quality of support offered. Competition was incredibly fierce but Snows were clear winners, so it’s a big well done to all concerned!’’
Awards night compere, the TV host and automotive industry legend Mike Brewer, said: ‘‘Snows are well-known for their 50+ excellent new car dealerships but it’s great to see that they attach huge importance to their used car operation as well.
‘‘As an impressively large company, their online operation is a complicated one – but they make things very simple for the customer and this award is well-deserved. Nice one.’’
The Car Dealer Magazine Used Car Awards have been celebrating the top operators in the UK’s used car industry since 2012, rewarding manufacturers, car dealerships, workshops, and exceptional people working in the sector. They are organised by the UK’s leading automotive trade title, Car Dealer Magazine.