Snows acquire Abarth, Fiat, Mazda and Peugeot franchises in Portsmouth | Snows Blog

Snows: Officially the largest dealer group in Portsmouth following latest acquisition

We are thrilled to be representing Abarth, Fiat, Mazda and Peugeot in Portsmouth, after acquiring our 49th franchised dealership in the South of England



Snows is now one of the leading motor names in the South, after recently acquiring a single-site dealership representing the Abarth, Fiat, Mazda and Peugeot marques in Portsmouth.

The franchised dealerships that we have now taken on are Perrys Fiat, Perrys Mazda and Perry Peugeot, which are all located by the A27 on Walton Road, in Farlington, Portsmouth.

The dealership has now been re-branded to Snows Fiat Portsmouth, Snows Mazda Portsmouth and Snows Peugeot Portsmouth - meaning that we now have the opportunity to extend our customer services and products around Hampshire.

In a new addition, Abarth, the performance hatch arm of the Fiat marque, is also being brought to the site, as Snows Abarth Portsmouth, to complement the Fiat offering.

A number of employees at Perrys have been transferred to Snows, which employs more than 835 people and is headquartered in Southampton.

Stephen Snow, Snows Group Chairman, pictured on the right, said: “This is another strategic acquisition for the business, further strengthening our offering to discerning customers in the Portsmouth region and creating economies of scale in a highly competitive market.

“We already represent Fiat in Southampton, the Isle of Wight and Sarisbury Green, near Fareham, and it is great to be able to do the same in the great city of Portsmouth.

“Owning the Mazda franchise in Portsmouth complements the Mazda franchise we acquired in Chichester, West Sussex, at the start of this year and subsequently rebranded Snows Mazda Chichester.

“Furthermore, we’re able to fly the Peugeot flag here as well, dovetailing with our other Peugeot dealerships in Basingstoke, Chichester, Newbury and Romsey.”

Stephen added: “We’ve always wanted to expand our trading operations in Portsmouth, where we already successfully operate BMW, MINI, SEAT and Toyota dealerships, and the ideal opportunity came through the long-established and well respected Perrys Group."

Neil McCue, Snows Group Board Director, pictured above, said: “The addition of this business to the Group on October 1st further demonstrates the on-going strength of our partnership with these manufacturers whom we have enjoyed success with, most recently as a result of acquisitions with Fiat Sarisbury Green and Mazda/Peugeot Chichester within the last year.

“We warmly welcome Perrys staff to Snows and look forward to meeting customers at our new Abarth, Fiat, Mazda and Peugeot site in Farlington, Portsmouth. Now representing eight brands, the acquisition makes us Portsmouth’s largest dealer group.”

It's been a successful year for Snows, as we have also been listed 50th in the Automotive Management 100, which lists the largest 100 UK automotive retail groups in the UK.

As a group, we are thrilled to currently be representing a fantastic 18 automotive marques overall, operating in Berkshire, Devon, Dorset, Hampshire, Isle of Wight, Somerset, Surrey, West Sussex and Wiltshire. now we can look forward to the future - who knows what else we have coming in store.


Snows Group has 49 franchised dealerships across the South of England, stretching from Plymouth to Guildford, and including the Isle of Wight. The Group prides itself on its reputation and dedication to delivering excellent customer service, and is rewarded by the fact that over half of its business comes from returning customers. With Snows Group, driving becomes an experience, rather than a chore.

Author: Sophie Taylor

Please contact Ron Wain using ron.wain@deepsouthmedia.co.uk or 01202 534487 with all press enquiries.

Posted on 04/10/2018