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NEW CUPRA. Once just a badge; now a brand.

SEAT has announced the launch of standalone brand CUPRA




It’s almost unheard of; an SUV with the heart of a sports car. But also, a sports car that knows what elegance is. This is the CUPRA Ateca. A marriage of two different worlds that rarely meet.

Style is just a touch away thanks to Chrome or Glossy Black interior trims. Only the finest materials are used to ensure maximum comfort behind the wheel. Choose from Alcantara sport seats, genuine leather seats or Alcantara bucket seats with copper stitching also featured on the leather steering wheel and gear knob. Diamond-cut 19" alloy wheels ooze understated elegance in a colour of your choice: aluminium, silver or copper all with better performance thanks to first-class Brembo brakes. Opt to finish your CUPRA Ateca from one of six contemporary colours – Silver Brilliant, Rodium Grey, Black Magic, Red Velvet, Nevada White or Energy Blue.

SEAT Cupra Ateca Front
SEAT Cupra Ateca Rear
SEAT Cupra Ateca interior
Close up SEAT Cupra Ateca grill
SEAT Cupra Ateca bucket seats
SEAT Cupra Ateca Steering Wheel
SEAT Cupra Ateca speedo
SEAT Cupra Ateca close up number plate


One button. Six different drive modes: Comfort, Sport, Individual, Off-road, Snow and exclusive CUPRA mode. The outcome? An unlimited driving pleasure like no other. CUPRA Ateca's new digital cockpit features a huge 10.2" LCD screen right in your line of vision with everything you need to find your path from speed to maps! The exclusive CUPRA view allows you configure extra information on laterals.

Cameras on the front, rear and exterior mirrors allow for an advanced 360° view of your CUPRA Ateca; we don't do anything by halves. The Park Assist system features 12 sensors that steers your Ateca into a the tightest of spaces with absolute precision. Extra comfort features like heated seats, an electric tailgate and self-parking are also available.

Kerb weight with Driver: 1,632kg / Permissible Gross Weight: 2,150kg / Max Towing Weight: 750kg.

Front Suspension: Independent type McPherson with coil springs and hydraulic shock absorber.
Steering System: R-EPS (Rack Electric Power System) with Progressive Steering.
Rear Suspension: Multi-link axle, coil springs and hydraulic shock absorber with dynamic chassis control.
Turning circle: 10.8m (diameter).

Power: 300bhp / Torque: 400Nm / Max Speed: 247km per hour / Acceleration 0 – 100: 5.2 sec.
Cylinders: 4 / Displacement: 1,984 cc / Compression Ratio: 9.3:1 / Bore & Stroke: 82.5 & 92.8 mm.
CO2 Emissions: 168g per km / Max. power: 5300 – 6500 rpm / Max. torque: 2.000 – 5.200 rpm.

SEAT Cupra grill badge


Let the racing begin.

The sportiness and design of the CUPRA takes shape. The new DSG gearbox improves performance and lets you fully enjoy the 350hp. It improves on the previous model with an electronic steering rack, enhanced mapping, increased steering angle and a steering wheel with even more functions. The CUPRA TCR is also available in sequential box.

Be ready for the challenges of racing today thanks to a six-speed sequential gearbox created by SADEV and operated by paddles on the steering wheel, a solid mechanical differential and an AP Radical braking system with six pistons.

SEAT Cupra TCR front
SEAT Cupra TCR side
SEAT Cupra TCR interior
SEAT Cupra TCR wheel
SEAT Cupra TCR steering wheel
SEAT Cupra TCR lights


Motor: 2.0 TSI 350hp (257kw) / Transmission: Front Wheel Drive / Gearbox: 6-speed DSG.

Weight: 1,190kg (DSG) – 1,150kg (SEQ) / Length: 4.363mm / Width: 1,950mm / Wheel Base: 2.666mm.

Front Suspension: McPherson; adjustable in height, toe and camber. Steering: Full electrical power steering rack.

The new CUPRA TCR makes its official worldwide debut at the FIA World Touring Car Cup (WTCR). Powerful and more competitive than ever, the search is on for pilots to make history at one of racing’s most exhilarating competitions.


The world’s first ever 100% electric racing car.

CUPRA’s objective is to redefine the future of racing: creating a new, cleaner and more efficient way of competing, where technology and connectivity play a key role. The CUPRA e-Racer anticipates this future, opening the door for a competition between fully electric cars in 2019.

680 HP. Up to 500kW peak power, that can be maintained for 10 seconds. The engines reach 12,000 revolutions using a single reduction ratio of 1:5.6.That’s right, the CUPRA e-Racer is a real racing car.

270 km/h, from 0 to 100 in just over 3 seconds, 4 engines, 6,072 batteries that recharge in 40 minutes – and all this almost in silence, in a much cleaner and environmentally friendly way. There are other features that  offer advantages. The electric engine is simpler, needs less maintenance and is more efficient. Engine power is recovered in the braking and deceleration phases, making the most of the kinetic energy.

SEAT Cupra e-racer front
SEAT Cupra e-racer side
SEAT Cupra e-racer back
SEAT Cupra e-racer wheel

This is a new racing car concept that opens the door to a new driving experience and to a new definition of racing. The rear-view mirrors have been swapped for mini cameras, delivering greater aerodynamics. The integrated screen on the dashboard lets the driver see what is going on around them.A central touch screen allows the driver to monitor and transfer the relevant data related to the electric system and to the car’s performance in real time.

What will the drivers’ racing experience be like with all these components? Can fans also experience racing in a different way thanks to these changes, through connectivity, for example? The future is being written today.


New SEAT CUPRA 360° View