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In the driving SEAT with Snows’ Magnificent Seven

We are proud to announce that Snows has become the UK’s largest franchise partner of SEAT with the opening of a seventh dealership. We are now selling the full range of award-winning SEAT cars from a dedicated showroom in Basingstoke, Hampshire.

Latest models include SEAT’s best-selling Leon, Ibiza, Ateca and Arona, to name a few. There is also CUPRA, SEAT’s standalone performance brand.

Snows SEAT Basingstoke, located at Aldermaston Road South, Houndmills, has had the showroom kitted out to reflect the spirit of SEAT. Neil McCue, Group Board Director, Snows Motor Group, said: “There is clear consumer demand for SEAT’s models, as reflected in their superb sales volume figures for last year, and Snows is well positioned to help the well-respected brand reach out to customers old and new.

"We already work with SEAT with six other franchise partnerships across southern England, and Snows SEAT Basingstoke makes us the marque’s largest franchise partner in the UK at seven.

"There are 19 of us here at Snows SEAT Basingstoke, drawing upon extensive auto retail experience to ensure customers receive Snows’ exemplary service.”

The Spanish manufacturer set a record in 2018, selling 517,600 new vehicles – a 10.5% rise on the previous year and the largest sales volume in SEAT’s 68-year history.

As well as Basingstoke, Snows has SEAT dealerships on the Isle of Wight and at Poole, Portsmouth, Salisbury, Southampton and Yeovil, with all locations providing first-class sales, servicing, MOTs and repairs.

Visit our SEAT website


Snows Group has 50 franchised dealerships across the South of England, stretching from Plymouth to Guildford, including the Isle of Wight. The Group prides itself on its reputation and dedication to delivering excellent customer service, and is rewarded by the fact that over half of its business comes from returning customers. With Snows Group, driving becomes an experience, rather than a chore.

Author: Zoë Barrett

Please contact Ron Wain using ron.wain@deepsouthmedia.co.uk or 01202 534487 with all press enquiries.

Posted on: 02/08/2019