Entitled ‘Grow a Pair’, the installation features a giant pair of ears, twisting a typically negative phrase to inspire a positive in relation to mental health issues.
Aiming to reduce the stigma around seeking help for mental health issues, particularly among men, the ‘Grow a Pair’ campaign is part of SEAT UK’s ongoing support of CALM and arrives ahead of Mental Health Awareness Week (May 13-17).
More than four in five men (86%) say they would help a friend in need, but less than a third admit that they don’t know how to do so*. Only 55% of men who reported feeling very depressed said they would talk to someone about it**, which has spurred the installation by SEAT UK and CALM.
Simon Gunning, CEO, CALM, said: “We’re delighted to be continuing our relationship with SEAT through the brilliant Grow a Pair mural. We often see campaigns about opening up and talking to someone if you’re going through a difficult time in your life, so it’s great that this campaign focusses on being the person who’s on the other end of the conversation. Just being there to listen can be a hugely powerful thing that takes real courage, and we wanted to challenge and poke fun at damaging phrases like ‘Grow a Pair’ while underpinning an important message. Everyone has a role to play in reducing the stigma around seeking support – there’s no one correct way to listen to someone who may be struggling, different things work for different people and circumstances, and the storytelling we are exhibiting around this mural shows that.”
Richard Harrison, Managing Director, SEAT Cars UK, said: “This installation really gets to the heart of SEAT’s link up with CALM – switching a negative to become a positive – and is yet another example of the SEAT brand defying convention. Mental health issues affect everyone in the UK in one way or another and so we are incredibly proud to be supporting such a worthy cause in a very SEAT way.”
The installation will be on Euston Road until the end of May.