Snows have now rolled out a new best-in-class website to reflect the way that consumers are using smartphones to browse online, particularly when looking out for a brand new set of wheels.
Latest performance figures show that the website transformation - putting mobile first - has already exceeded expectation. It comes as no surprise that industry figures show that there are 46.4 million smartphone users in the UK - and handhelds have overtaken laptops as the favoured device for internet searches.
This national trend was echoed in traffic to our Snows website in September 2017: nearly 49% mobiles, just over 28% from desktops and nearly 23% with tablets. We have now seen a 39% improvement in load time and are expecting to achieve a 35% increase in conversion as customers stay online to buy.
Stephen Snow, Group Chairman at Snows, said: “Our new website is about putting customers in the digital driving seat with a superb mobile experience. We know that fast website loading speed is essential on smartphones – online customers understandably click away in frustration if there is a delay of just seconds.
"High-speed broadband networks, increased 4G mobile network coverage and sophisticated smartphones mean we can now provide customers with a showroom experience from the comfort of their lounge sofa or on the move.”
Kimberley Cole, Group Marketing Manager, said: “We had a long hard look under the bonnet of our previous website – it no longer did justice to the way our tech-savvy customers browse online.
“Technology moves quickly, often driven by consumer demands, and you have to constantly evolve your digital offering to attract and retain loyalty.
“We now have a website that is more than just 'responsive'; it is Mobile First. We now build web pages for mobile, focusing purely on the core content, with the option to restrict additional content for desktop-only visitors.
"Our web-strategy focuses predominantly on the mobile experience, providing fast load times, enhanced mobile-friendly search functionality, simpler navigation, and contemporary styling.
“As well as incorporating search tools, which are optimised for touch interfaces, we increased the website focus on what customers told us they expect to see displayed - videos of vehicles and easy-to-understand finance packages.”
As part of the overhaul, a user-friendly ‘Contact Us’ section was installed, along with improved enquiry forms.
Kim added: “Our new mobile-first ethos also led to a wholesale change in our Used Car section, one of the most widely used areas of our site. We’ve simplified that too, stripping away content which did not add to the user experience. Whilst we’re pleased with the results, we won’t be parking up. You have to constantly adapt in the motor retail sector’s fast-paced world of e-commerce.”
leader in providing digital technology, marketing, and consultancy services to
the automotive industry, developed the new website in close collaboration with
The whole team at Snows are thrilled to see the improvements and success of our recent website development and hope to see the progress continue!
Snows has 41 dealerships across the South of
England, stretching from Plymouth to Newbury, and including the Isle of Wight.
The Group prides itself on its reputation and dedication to delivering
excellent customer service, and is rewarded by the fact that over half of its
business comes from returning customers. With Snows, driving becomes an
experience, rather than a chore.
Author: Sophie Taylor
Please contact Ron Wain using Ron.Wain@deepsouthmedia.co.uk or 07824 355523 with all press enquiries.
Posted on 13/11/2017