Snows hit 50 franchised dealerships | Snows Blog

Snows now with our 50th franchised dealership

A fantastic milestone for the group has been reached, as we celebrate the latest acquisition with an exclusive Cupra launch.



Snows have been celebrating our 50th franchised dealership with a new-to-market brand.

​The group is in its 56th year and now with 952 staff, has reached the milestone figure with Cupra - SEAT’s performance car marque. We were thrilled to be selected by Cupra to retail the standalone Spanish brand at our Snows SEAT branch in Portsmouth. Cupra is also the 19th brand for Snows.

As a family-run business, Snows has a turnover of more than £310 million and have recently entered 50th in the Automotive Management 100, which lists the largest 100 UK automotive retail groups in the UK.

Stephen Snow, Snows Group Chairman, said: “Our Cupra appointment is a significant milestone for our business.It is our 50th franchise dealership and further strengthens our offering to customers who rightly expect exemplary service and choice in a highly competitive market.

“We have been in the business of selling vehicles to hundreds of thousands of customers over half a century and my late father, Geoff, passionately believed that nothing matters more than customer service as the driving spirit of our business.There is further cause for a 50th celebration as we have entered, for the first time, 50th position in the largest 100 UK automotive retail groups in Great Britain.”

Last year, Linda Gillard, Sales Manager at Snows SEAT Portsmouth, was named Sales Manager of the Year in the Motor Trader Industry Awards 2017, held at Grosvenor House Hotel in Park Lane, London.

Judges cited the fact that Linda, who joined the group 15 years ago as a sales executive, “excelled in every key performance indicator she was measured against”.

In October Snows acquired its 49th dealership - a single-site multi brand at Walton Road, Farlington, Portsmouth, selling Fiat, Mazda and Peugeot.

Following the acquisition from Perrys, Snows is now the largest motor dealership in Portsmouth, with Abarth, BMW, Cupra, Fiat, Mazda, MINI, Peugeot, SEAT and Toyota.

With Cupra, Snows has a total of 50 franchised dealerships, 12 specialist used vehicle outlets, called Too Good to Auction, three manufacturer-approved repair centres and a specialist accident repair centre.

Details of the Cupra range in Portsmouth are to be released by Snows at a future date. To find out more about Cupra, please contact our Portsmouth dealership directly for full details:

Contact Snows SEAT Portsmouth


Snows Group has 50 franchised dealerships across the South of England, stretching from Plymouth to Guildford, and including the Isle of Wight. The Group prides itself on its reputation and dedication to delivering excellent customer service, and is rewarded by the fact that over half of its business comes from returning customers. With Snows Group, driving becomes an experience, rather than a chore.

Author: Sophie Taylor

Please contact Ron Wain using ron.wain@deepsouthmedia.co.uk or 01202 534487 with all press enquiries.

Posted on: 30/11/2018