Snows MINI are supporting the fun-draising with Buttle UK charity in The Italian Job 2018

On 10th October 2018 the 29th annual touring event - The Italian Job - will be kicking off in Imola, Italy to raise money for Chances for Children in association with Buttle UK



We all know of the Italian Job and the iconic role that MINI played in it, but you may not have heard of this fantastico event...

Snows MINI are proudly supporting all of the action taking place in Italy between 17th October and 2nd November 2018 to help raise money for the charity Buttle UK and their 'Chances for Children' campaign. This fantastic event allows participants to travel around the scenic route's of the original and well-known film released back in 1969, whilst staying in superb hotels and visiting some iconic Italian locations.

Are you passionate about exploring new places while benefiting a worthy cause at the same time? Then this is most certainly the challenge for you. To take part, you just need be a MINI owner (old and new) or any of the classic models that stole the stage in the original film. You also need to be at least 21, and your co-driver 19 or older.

The itinerary of this years' Italian Job road-trip will start in Imola on Saturday 27th October 2018 where drivers will be able to explore Emilia Romagna (the land of Ducati, Lamborghini and Ferrari) and visit beautiful cities like Bologna, Modena and Ravenna. Everyone will then head up North to explore Turin via Monza for two more fun-filled days in the cinematic home of the Italian Job. 

We are extremely excited to be involved in promoting this great campaign and to be able to support such a worthy charity. Buttle UK is dedicated to helping and caring for children who are living in crisis, by provides things that most of us take for granted, such as cookers, fridges and children’s beds. What's more, they also pay for things that can help long-term cases, like therapy or counselling for a child that has lived with domestic violence. Their 'Chances for Children' campaign was created to give thousands more children the opportunity to unlock their potential and give them a chance for change in the future.

The Italian Job is a renowned event supported by the organisation and since it began in 1990, the campaign has raised an astonishing £2,506,718.90!

If you're a classic MINI lover, you will not want to miss out on this trip-of-a-lifetime...

Tickets cost £895 per person, which includes 6 nights in hotel accommodation, daily buffet breakfast, lunch and dinner including wine, ferry crossings, exclusive visits to vineyards and racing circuits, plus so much more. Places are limited to 100 teams, so get yourself registered by following the link below:


Snows has two MINI dealerships, located in Portsmouth and on the Isle of Wight. The Group prides itself on its reputation and dedication to delivering excellent customer service, and is rewarded by the fact that over half of its business comes from returning customers. With Snows, driving becomes an experience, rather than a chore.

Author: Sophie Taylor

Please contact Sophie Taylor using sophie.taylor@snows.co.uk or 02380 707750 with all press enquiries.

Posted on 14/06/2018