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Snows lights the way with new CUPRA franchises

We are proud to represent the exhilarating CUPRA marque at three locations across the South of England.



Building upon our long-standing relationship with the Spanish manufacturer SEAT, we are immensely proud to have launched three standalone CUPRA franchises in Dorset and Hampshire – Poole, Portsmouth and Southampton. Each dealership has a dedicated of three staff for the high-performance brand, with a corporate identity at each site.

The new CUPRA brand lives and breathes to be synonymous with performance vehicles, and in doing so encompasses the true driving experience. From the moment you turn the ignition on, you know there is something different.

As well as CUPRA’s first 100% CUPRA DNA car, the new CUPRA Formentor, we stock the high-performance SUV, the new CUPRA Ateca, and the sporty CUPRA Leon hatchback and Estate, which are available with the e-HYBRID engine.

Discover the CUPRA range


Later this year, CUPRA will launch its first all-electric vehicle, the CUPRA el-Born, which will be able to travel up to 500km on a single charge and features state-of-the-art technologies such as a head-up display with augmented reality.

Our Chief Executive and Group Chairman, Stephen Snow, said: “With the arrival of the high-performance coupe CUPRA Formentor, the time was right to support CUPRA with a personalised retail experience in Poole, Portsmouth and Southampton.

We have a team of three specialists in CUPRA sales and aftersales specialists at each location, with each of the retail spaces having undergone corporate identity transformations to immerse customers in what this exciting new premium brand represents.”

Due to Covid-19 public health measures, our physical showrooms are currently closed. However, customers still can pick their CUPRA model configuration, explore available finance options, and place orders online for this fantastic range of vehicles.

During these times, our committed Snows’ CUPRA-trained maintenance and repairs teams continue to be available should you and your vehicle need them.

Snows CUPRA Sites
Pictured from left, Snows’ Chief Executive and Group Chairman, Stephen Snow, and Neil McCue, Snows’ Chief Operating Officer. (This photograph was taken before the pandemic.)

Lastly, we'd like to reiterate just how excited we are for the times ahead at Snows Motor Group, and it is going to be a real pleasure having CUPRA joining us for the ride.

For more information about what the CUPRA range has to offer, please feel free to contact our dealerships directly. Details can be found below, or if you would prefer you are more than welcome to email, use our convenient online chat service or complete our online enquiry form.

Contact Snows CUPRA



Published on 02/02/2021